Weight of Light

Weight of Light

Weight of Light

(Category)

Campaign

(Year)

2025

(Location)

Hudson Valley, NY

(Client)

Marlowe Watches

Weight of Light, cover photograph

A campaign about time, shot entirely at the edge of the day.

A campaign about time, shot entirely at the edge of the day.

A campaign about time, shot entirely at the edge of the day.

The last hour

Every frame was made inside the final hour of daylight. The watch barely appears. What you see is how the afternoon settles on a wrist.

We printed the selects large and chose the final set on the studio wall, not on a screen.

©2026 Substance™

New York, NY / 40.7128 N 74.0060 W

New York, NY / 40.7128 N 74.0060 W

hello@substance.studio

SUBSTANCE

SUBSTANCE

SUBSTANCE

™

™

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